Welcome to The Lady Alliance.
After being told too many times that she was "brave for a girl", Kieren Britton, founder of The Lady Alliance, had had enough. We have this bravery in all of us, it's not restricted by gender. Kieren was determined to bring this to light.
The Lady Alliance started as an Instagram gallery in December of 2016. As our social media accounts grew, so did the demand for in person adventure. In July 2017 The Lady Alliance opened registration to our first long weekend mountain retreat in British Columbia thanks to the help of our sponsors MEC and the Alpine Club of Canada. Only two weeks after the launch, the capacity of 30 spots was filled, allowing for our community to meet in person and spend a weekend hiking together.
The Lady Alliance grew quickly into an adventure company hosting camps, adventures, retreats, and courses for women around Canada and beyond.
The Lady Alliance has yoga'd in Bali and surfed in Tofino. We took courses such as avalanche safety and photography, and sponsored women to obtain their Interpretive Guiding Certificates. We have hiked, biked, climbed, surfed, yoga'd, paddle boarded, ski-toured and snowboarded together.
We grew from hosting activity based events and retreats to also hosting tours and evening events to help encourage and empower womxn across North America. We began working with brands such as Fjallraven, Arc'teryx, MEC and Mammut in individual tours to help grow our local communities around North America while bringing our communities into their stores to help amplify each brand's mission.
And now, we want to work with you.
We want to hear your story, your mission, and your strategy for growth, and help amplify it.