Ready to change lives!?
The Lady Alliance believes that we, as influencers, have an opportunity and responsibility to make a positive influence for our community.
Because of this belief, we are seeking influencers, bloggers and authors and therapists that share love, inspiration, and passion through their social media.
If you are a guiding light for others in their time of need - we are looking for you! Through our online courses we are uniting change makers like yourself to help create our Empowerment Series!
Welcome to The Lady Alliance.
The Lady Alliance is working with influencers, like yourself, to create an online course series. Our goal is to inspire, empower, and motivate others to live their best life, and we know you would help us make a huge impact.
Our Empowerment Series is a 5 course series: Body, Mind, Heart, Soul, Spirit. Each course will have multiple chapters, created by influencers, sharing your story and your personal life lessons.
Why we want to work with you.
We are looking for your experience, your genuine connection with your audience and your guidance to provide benefit to our collective communities.
There are lots of self-help courses out there, but you've got something unique to share. It's why your audience follows you. But you know there's so much more you can offer that simply won't fit in an Instagram caption. Practical advice, tips, steps... downloads even! You've sat in the trenches, battled through jungles and worked incredibly hard to get to the place you have today. And your story is sooo valuable.
We want this course to be a natural extension of the passion and impact you already have through Instagram so we can change the lives of women everywhere.
How this process works.
YOU get to choose how your chapter gets created...
Here are your steps:
1) Fill out the application below. Let us know a bit about your channels, and your reach. You also get to PICK YOUR TOPICS! Be sure to pick as many as possible as these are given as a first come first serve!
2) Once you fill out the application we will review your application. If this project fits for both parties, we will reach out to you with a contract.
Please note: We reach out to potential course instructors based on size of audience. Payment is based on commission. We honour your time, and if we feel there may not be a sizeable return for your effort, we will hold off until your effort in creating your chapter can provide a return to you that is worth your incredible value.
3) After the contract is signed and returned, you will be added to the team portfolio. You will be able to view our team goals, our marketing schedule, and more!
At this point we will decide if you plan to write the course, or if you would like help with writing your course. We know each influencer has something unique and special to share in this course, so we're giving you TWO options in how your chapter is created, so you can choose the process that best suits you and your schedule.
Here are the two options:
WRITE YOUR OWN CHAPTER + SEND IT TO US...
We know you take content creation very seriously and invest time writing your captions. We want YOUR voice to shine through, so if you have the time (and can meet our content deadlines), you can write your chapter and send them to our team of writers for proofing.
Because we want this course to be cohesive, we may tweak your lessons so they fit within the overall structure, but you'll approve any changes first and we won't send the course live until you're 100% happy with your chapter. Sound good?
TIME POOR? LET US CO-WRITE YOUR CHAPTER...
That being said, we ALSO know how busy Instagram influencers are, and how hectic life can be. If you're time poor, unsure what to write, experiencing writer's block, or simply don't feel you have anything to teach, we can help you out.
We'll discuss in detail your experience and knowledge and together find a course topic that your audience craves, and use that information to write your chapter for you! Once it's written, you can send us your edits and make sure you're 100% happy before it goes live.
Have a think about which option sounds best to you and let us know! Because we're managing several contributing influencers for each course, we'll have strict content deadlines in place, which you'll need to commit to meeting if you choose Option 1.
We take the hardest part off your plate. Amazing, right?
No matter which option you choose, we've outsourced the hardest part of the work at no cost to you. We've partnered with a course development company to create this course series. Rather than working with tricky course software that requires you to sit at a laptop for a weeks on end, our development team will manage page layout, proof-reading, website design, membership signup and tech support! So all of THAT is off your plate. Yay!
So, what does all this mean for YOU?
Minimal time, maximum impact.
The best part? Besides helping change people's lives, this course will be a recurring income source for you. We make it, you promote it, everyone wins.
This is YOUR story (and always will be)
Each chapter will be formatted to fit our course, but you will be recognized in full as the author. Some chapters will involve videos, photos, and personal stories, tying this subject and your teachings directly to you.
Your social pages will also receive recognition within this course, meaning that all influencers involved in this course can grow together, sharing knowledge, and promoting empowerment across a collective community!
We do not launch until you are 100% happy with your chapter.
You can be as active a participant in the course design as you'd like (or you can let us do it all). All you have to do is promote it to your audience and see the income start rolling in.
Okay, let's get down to business. Here's what you could earn...
By partnering on this course with The Lady Alliance you will make 40% of each sale you bring in!
We have a couple of tools that can predict initial opt-ins, conversion rates and profits based on your follower count and engagement rate. These numbers are rough estimates and are based on a number of variables, so you should discuss specifics with your Lady Alliance representative.
Say Influencer @[name] has provided us one chapter in our Mind course, and has 80K followers and a 6% engagement rate (translates to an average of 5K likes per post and 7K views per story.)
Based on a super conservative conversion rate of less than 0.5% of engaged followers, Influencer @[name] would expect to sell 400 courses per campaign. A campaign is each time you send an email automation, share a series of stories or a sequence of posts. Usually campaigns span about 10 days, which is the optimal amount of time to create recency and scarcity.
With the course price at $49 USD, @[name] would make $7,800USD per campaign. For only a few hours of work!
And that is based on a very conservative conversion rate of 0.5% of her following.
What if I want to convert more than 0.05% of my audience?
You can definitely convert more! Some influencers see conversion rates around 3% of their total audience for online education products, and there's no reason why you can't too. In order to convert 3% of your audience, you may have to pay for Instagram/Facebook ads to increase your reach. A 3% conversion rate would earn @[name] more like $47,000. (80K x 3% x $49USD x 40% = $36,000USD)
Sales scenario - 80K followers
Sales x price x commission
Conversion Rate: 0.5%
400 @ $49 x 40%
Conversion Rate: 3%
2,400 @ $49 x 40%
What if I want to support my local charity?
Your earnings are exactly that, YOURS. If you convert 0.5% of your audience and bring in $7,840 USD (as per the conversion table above), and you want to donate 10%, 30%, 50% or 100% of those earnings to your favourite charity, by all means, please do! We will also add your contribution to your course introduction to help bring recognition to your cause!
What we cover...
Written copy or proof reading
Marketing + sales strategy
What you cover...
Share your story, tips and experience
Wait while we build the rest of the course
Promote the course to your audience
Watch the sales roll in & lives are changed
Grow your page with other amazing influencers
The bottom line?
People want to learn, and they want to learn off you.
They will buy this course you've contributed to because there's already an established level of trust.
It's simple. Creating and selling an online course is one of the best business decisions you can make towards making a more consistent income from social media.
Here's the next step...
PICK YOUR Subject
Choose your topic below and start dreaming up the chapter you'd like to contribute...
Submit your application to be a part of this course! This will take a few minutes of your time, and it will allow you to choose your topic for your chapter!
Once submitted, our team will reach out to you regarding your application. We may request a simple validation process so you can quickly calculate the success of your sales.
We are currently building our mind course. If you have selected a topic in our Body, Heart, Spirit or Soul chapter, we will be reaching out to you soon.
Chapter selections are on a first come, first serve basis.
We hope to work with you on this course!
Frequently Asked Questions
Is this an affiliate program?
Yes, this is an affiliate program, but it's a bit different than the norm.
This model is a zero financial risk model up front for you, the Influencer. Unlike other course-design services, there's no up-front fees AND you don't have to sit there spending your valuable time writing a course.
Your only commitment initially is to ask your audience "I'm thinking of making a course about X, would that be something you're interested in?", then working with us to create your chapters (using Option 1 or Option 2).
Once you're 100% happy with your chapter, you promote it and take your 40% share of sales you bring in.
What is the official agreement?
Essentially it's this.
We, as The Lady Alliance agree to:
- write and design the chapter based on your concepts and ideas
- take your written chapter and edit it to fit the bigger picture of the course (approved by you before release)
- collaborate with you during the writing process to make sure the content reflects your story, concept, ideas and personality
- handle the technical side of student signups, email automations, member dashboard, content delivery and student feedback/email administration
- work with you to create a marketing plan and empower you to execute it during launch periods
You, as the Influencer agree to:
- validate the idea with your audience in a casual stories sequence
- spend time on calls and email correspondence during chapter creation OR send us your chapters pre-written for editing
- apply a social media sharing schedule for the initial campaign so the course has maximum reach and meets sales goals
- promote the course for an agreed-upon minimum time period via email (waitlist, plus any other email lists you may have), Instagram and any other social platforms where you have a presence
This agreement will be expressed in the form of a contract, which each party will sign before the course is created.
How much does everyone get paid?
Each influencer receives a 40% profit share of the sales they bring in. All influencers are the same, no matter what chapter or what course they are in within the series.
Should I invest in further reach beyond organic?
One of the best ways to push the course during a promotional period is to run paid traffic, and it's a strategy we strongly recommend to influencers.
If you choose, we will jump on a call with you prior to your ad campaign launch, free of charge. This course is a partnership, so it's worth it to us to teach you everything we can. If you've always wanted to know how to run Facebook ads and track conversions and analytics properly, we'll teach you the entire back-end process.
Can I keep selling this course forever?
Yes. The great thing about this digital product! It’s built once and can be sold over and over again.
The link to this course can stay in your bio forever, and catch any incidental traffic or new followers who may be interested in what you have to offer. But our experience shows that you need to regularly remind people that you've created a chapter in a course so they are motivated to purchase.
We don't want to sound cliché, but the sky is the limit. You'll see a direct correlation between profits and the amount of time you invest in promoting the course with your audience. And, if you need us, we'll work with you every step of the way.
How do I get paid?
Your student signups are processed via our third-party secure payment gateway. Your commission portion is automatically assigned to you and you can login anytime to your affiliate dashboard to review your commissions.
Does the course technically belong to me or The Lady Alliance?
The Lady Alliance will help you craft your expertise into chapters, host the course on our platform, and shares a cut of the profits. The intellectual property belongs to you, and will always be fully recognized as your work. As part of this contract, you'll be required to promote the course for a minimum time period as per the terms outlined in the Lady Alliance - Influencer contract, but we find most influencers want to promote their course way beyond that (because every time they promote it and someone signs up, they get paid). You can promote it as long as you like after the initial minimum requirements have been met.
Once the chapter is added to the course, the chapter will remain in the course for the life of the course, always with proper credit given to the author (you!)
Any other questions?
Let's hear them! Get in touch with the founder of The Lady Alliance, Kieren Britton: [email protected].
You're an influencer for a reason. Why not get paid for the knowledge you've spent years refining?