Welcome to The Lady Alliance.
After being told too many times that she was "brave for a girl", Kieren Britton, founder of The Lady Alliance, had had enough. We have this bravery in all of us, it's not restricted by gender. Kieren was determined to bring this to light.
The Lady Alliance started as an Instagram gallery in December of 2016. As our social media accounts grew, so did the demand for in person adventure. In July 2017 The Lady Alliance opened registration to our first long weekend mountain retreat in British Columbia thanks to the help of our sponsors MEC and the Alpine Club of Canada. Only two weeks after the launch, the capacity of 30 spots was filled, allowing for our community to meet in person and spend a weekend hiking together.
The Lady Alliance grew quickly into an adventure company hosting camps, adventures, retreats, and courses for women around Canada and beyond.
The Lady Alliance has yoga'd in Bali and surfed in Tofino. We took courses such as avalanche safety and photography, and sponsored women to obtain their Interpretive Guiding Certificates. We have hiked, biked, climbed, surfed, yoga'd, paddle boarded, ski-toured and snowboarded together.
After 21 events in our first 12 months of operation, The Lady Alliance saw a gap in the adventure industry.
How do we introduce new women who doubt their capabilities into the outdoors?
Why did we switch to tours?
Frankly, the market was becoming saturated. With so many incredible women's communities offering adventures, we felt as though there had to be an easier, educationally focused way to bring brands and new adventurers together. All while lowering the entry cost for new community members as much as possible and benefiting each brand by tying their values to the community.
In March 2019 The Lady Alliance morphed from a travel and adventure community into a engaging empowerment community. Our goal is to provide encouragement and education for women to help them find confidence and community through adventure and, of course, each other.
Moving away from our individual adventures, The Lady Alliance began to reach even more women with these tours, providing women (and everyone!) low cost events that connect adventurers to the brands that help them get outside.
Our previous tours.
Since this shift into educational and empowerment tours, The Lady Alliance has journeyed across western Canada on a winter ski and snowboard tour, inviting women to join us at specific resorts for a day skiing or riding together. We traveled from Calgary Alberta to Vancouver BC.
In March of 2019 we also co-hosted our first Women's Adventure Film Tour, bringing over 1,100 attendees to 6 movie theatres in Canada alone!
We have also traveled across Canada and the United States hosting our Women's Empowerment Tour in partnership with Arcteryx. Our Women's Empowerment Tour is an evening of local motivational speakers and Arcteryx Ambassadors who share their story of fear, overcoming obstacles, working together, and enjoying the outdoors.
Our local communities reach over 50,000 members, and are growing each day. With community partnerships - such as our sister company Women Who Explore in Canada and our community partner Mountain Girls in the USA - our tours are bound to bring in a crowd!
Our tours have been an incredible success. We want to join forces with you to bring another tour or event to local communities around Canada and the United States.
Our Women's Empowerment Tour in Canada, partnered with Arcteryx, was a sell out success at 6 of the 7 locations across Canada in March 2019. We followed the Canadian tour with 9 other locations in the United States.
The Lady Alliance brought in over 1000 new customers into Arcteryx locations in North America, further building a connection between the Arcteryx brand and the local outdoor - and outdoor inspired - community.
Each tour location brought together 4 local community leaders who joined us on stage to share their story. From stories of delivering books in Nepal and soulful healing, to facing fears and healing through adventure - our speakers were incredible at each of the 16 locations.
Your community loves our tours!
Denise Sauriol was a speaker at our Women's Empowerment Tour in 2019. She delivered her speech, sold books on site, and felt the love of the community!
"I was a first time panelist and aside from being honored to be on the panel I was moved by not just the fellow panelists' stories but also some of the audience members stories. I did not know anyone on the panel or in the audience and I walked away knowing that I was able to plant the "embrace your fear" seedlings from my story. I even had a an audience member come up to me after my talk and tell me that because of my story and my work with other runners she believes she can do a marathon too and she is going to try! My heart lit up like E. T. as Theresa has never even run a race in her life!"
Leo is one of the Event Coordinators with Arcteryx. He worked with The Lady Alliance on the Women's Empowerment Tour in 2019 at our Washington DC edition.
"It was an honor to have The Lady Alliance presenting at Arc’teryx Washington DC.
The event was full of great and authentic energy, powerful story telling and community building. It was an evening to remember.
Also, the event prep went super smooth, they took care of everything with style and professionalism, making our experience as hosts very satisfying. Can’t wait to have another event with The Lady Alliance."
We had over 1000 attendees join us at our Women's Empowerment Tour.
Here's what Ashley from Vancouver had to say!
"This event has me more inspired than I thought possible! The ladies here are so rad! Some of them are incredible athletes! Their accomplishments are amazing!
And some are still women to admire, but they are just ladies in the community like me! Tonight showed me that I could do anything I put my mind to!
This event makes me think differently about The Lady Alliance, Arcteryx and their support, and my abilities! I can't wait for more local events."
Our Past Multi-Location Tours
Women's Empowerment Tour 16 locations, 1004 attendees
Women's Adventure Film Tour 5 locations, 1000+ attendees
Find Your Winter Wildhood Over 30 attendees for full days at 4 resorts
Why The Lady Alliance?
The Lady Alliance can provide expertise in tour and event management, and on site management during the event. By fine tuning our previous events we are accustom to what the local communities need at each event.
The Lady Alliance also has established partnerships and bonds with other online communities and adventure groups, bringing an even wider bringing even more new adventurers to the your brand.
We want to continue to share the brands we admire most with our community.
We believe a partnership with YOU will be mutually beneficial, bringing new customers in the door while inspiring women through adventure and an educational workshop.
Previous partners include...
We look forward to inspiring your local communities, building connections between customers and your brand, and partnering with you on your next tour or event.